“Strapping in and out 30 times a day?* – Two times should be enough.”
*average snowboarder on a day of snowboarding
The idea: Annoying strapping in and out should be history.
Our vision: A new innovative snowboard binding that is better than anything the big snowboard brands have to offer. Said and done.
The unique CLEW concept: The binding consists of two components. The base is firmly mounted on the snowboard. The separate highback can be strapped to any soft boot. The patent-pending locking mechanism allows you to strap in and out within seconds, even in snow or ice.
It can be done better, three friends said to themselves, and decided to start Project CLEW in 2019.
We, Jakob, Johannes and Matthias founded CLEW because we agreed that our idea, the most important functions of a buckle bindings combined with a click function, had to be brought to the market! Our first production model, the PreRider, was released in 2019. In winter 20/21 the second model, the CLEW20 snowboard binding, received a lot of important and positive feedback from our customers and pro snowboarders.
Finally: Our new model will be released in October!
With this model launching on October 1st, 2021, the snowboard binding we have imagined 3 years ago in the lift and with which we revolutionize the snowboard market will come out.
and get pre-sale access to the online store.
The emergence of CLEW
The revolution beginsIn university, Johannes and Jakob develop the concept of a two-piece snowboard binding. A first prototype is created in the 3D printer.
CLEW is awarded “Best Business Idea from a Course” in the Ideas Competition of the Munich University of Applied Sciences.
The team is supported by a state founder scholarship. CLEW officially becomes a “European Innovative Technology” company.
We founded our first company, our dream is slowly turning into reality.
“We're on TV!” With almost 3 million viewers a week, Höhle der Löwen is one of the most successful TV shows on German television and we are part of it.
Our first series product is launched on the market. We're assembling and working like crazy to make sure all of them get delivered on time.
42 jurors from 13 countries selected the CLEW binding as Gold Winner and thus the best and most innovative snowboard binding of 2020.
In the fall of 2020, the new model was delivered.
Despite the global pandemic, we were able to gain important insights through our pro riders. This way, we we could improve our binding even further.
We start production in Miesbach in August. On October 1st, 2021, our newest model will be released.
is the creative tinkerer at CLEW. As a product designer, he takes care of both the design and production of snowboard bindings. After completing his training as a technician, he studied mechanical engineering with a focus on product development at the University of Applied Sciences in Munich.
is the all-rounder at CLEW. With his creativity and critical eye for detail, he is dedicated to technical development and quality management. Just like Johannes, he studied mechanical engineering at the University of Applied Sciences in Munich.
Our Team - Rider
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